The story of guzella is a love story. It’s a story that women, across the world, can relate to. It is the story of a woman’s search for the perfect outfit... one that she can fall in love with... one that will make her feel special...

Guzella is part of the GPR Group.

The history of Guzella was started in Anatolia, Turkey in 1984 as a boutique and came as a breath of fresh air to many women. As the business developed the company started designing, developing and manufacturing its own fashion collection under the Guzella label at the end of 80’s.
Our women wear manufacturing journey started with whole collections including tops, bottoms and outwears. During the 30 years of women fashion creation, we have focused on mainly skirts and trousers in past 12 years.

Guzella is a unique brand which designs beautiful clothing for the special occasions in your life. The perfect balance of glamour, elegance and drama our collections, always red carpet ready, embody decadence and sophistication. Dedicated to the art of feminine draping, innovative design and the romance of the occasion have always been at the forefront of our philosophy.

When designing our collection, we look to real women for inspiration - you, our customer.

Beautiful product selection; Our collections are exclusively designed in-house with the high motivated designing team, and have been created using exclusive prints and pattern. We have a very high regard for fabric quality and we are proud of our flattering fit and finishes.

We love attention to detail which makes our product so special. Our success depends on our ability to produce ranges of garments which are sufficiently attractive to potential customers.

Guzella is a brand for every woman, irrespective of age or lifestyle. We design clothes that are comfortable, chic and affordable, allowing women to carry out their daily routine with confidence and ease. We aim to create timeless, classic pieces by keeping quality and fit at the forefront of our minds.

We have our own production facilities in Turkey that hundreds of passionate employees working on our unique designs.

Our stylists are experts on designing recent fashion and we study more than 1000 different designs for skirts and trousers in every year. Our products meet with hundred thousands of women in more than 50 countries all around the world. We use high quality Turkish or European fabrics to sustain our quality in our women wear garments. Ladies who experienced guzella quality through wearing skirts and trousers designed and produced by Guzella feel themselves as stylish, comfortable and elegant.

Everything we create has that extra attention to detail, from the top quality fabrics we use to our sales assistants expertise. We have won several prestigious awards from the Turkey fashion industry in recognition of our excellence and we pride ourselves on being the ultimate occasion wear specialists; the very best in dressing up every occasion.

We recognize that our products are the core element of our business and that our ability to produce fashionable clothing to match our customers’ expectation has been, and continues to be, the key to our continued success.